AISD Rebranding Campaign
-
Zachry Associates
-
Bob Nutt, Account Executive
Danny Flanagan, Designer
Emily Hodges, Designer
-
Abilene Independent School District
-
2020
This AISD rebranding campaign was initiated in 2020 to promote the Abilene school district and their new technical high school, The LIFT, which was the result of a $38 million campus investment. This campaign consisted of a variety of printed and digital collateral including outdoor digital billboards, magazine ads, social media posts, a new landing page, and a school district guide to assist new residents in the Abilene area. This campaign aimed to showcase what made AISD unique as a school and highlight specific technologies and advancements students would have access to at The LIFT.
