Esmeralda Identity

This brand identity was frist developed for an undergraduate assignment in 2016 as a way to explore a type-forward, elegant appoach to hand-held collateral. I was pleased with the result at the time but decided to revisit the approach in 2021 in a graduate studio course. The brand name was changed to Esmeralda to reflect the new approach and overall style change. However, many of the main elements remained the same or heavily influenced the final result.